In technology, first-mover advantage is often significant. This is why BigTech and other online platforms are beginning to acquire software businesses to position themselves for the arrival of the Metaverse. They hope to be at the forefront of profound changes that the Metaverse will bring in relation to digital interactions between people, between businesses, and between them both. The revolutionary nature of the Metaverse offers an exciting and innovative experience for businesses but is likely to also give rise to a range of complex legal and regulatory issues. The opportunities within the Metaverse are vast, making it essential to understand its complexity and the risks.

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