In the space of a very short time, businesses are focusing on what the metaverse means for them. In addition to commercialising the opportunities available to them, such as new channels to market and enhanced customer engagement, businesses will need to understand and address the associated risks.

The gaming industry has always been an early adopter of artificial intelligence (AI) and we are already seeing how it enhances virtual reality (VR) and augmented reality (AR) gaming experiences.

As public awareness of Web 3.0, the metaverse and other associated technologies increases, there is further pressure on governments, businesses and regulatory bodies to keep abreast of both the possibilities and the risks of these new worlds.

Influence and content creation have revolutionized the approach to marketing. In the absence of specific regulations applicable to this new form of advertising, influence marketing has been - until now - solely governed by existing law, in particular advertising law and consumer law.

The New DIFC Digital Economy Court is reflective of the changing legal landscape in which parties are now contracting, engaging and doing business, in the UAE, regionally and globally.

Norton Rose Fulbright recently attended the Platform Africa 2023 conference in Marrakesh.

Deals involving AI bring about specific and unique issues for consideration during the due diligence process.

Digital assets, what are they really? You can’t physically hold them, they’re not legal rights, but they are personal property. So how should they be treated under English law?

The usage and adoption of artificial intelligence (which refer to broadly herein to also include the application of AI to analytics of large data sets and in the context of machine learning (which includes the subsets of ML operations and deep learning)) has increased significantly over the past few years.

A big question, but not out of the realms of possibility.