Navigating the metaverse

September 12, 2023

In the space of a very short time, businesses are focusing on what the metaverse means for them. In addition to commercialising the opportunities available to them, such as new channels to market and enhanced customer engagement, businesses will need to understand and address the associated risks.

Spotlight on gaming: Key takeaways from Gamescom and Devcom

September 01, 2023

The gaming industry has always been an early adopter of artificial intelligence (AI) and we are already seeing how it enhances virtual reality (VR) and augmented reality (AR) gaming experiences.

Web 4.0 and virtual worlds: The next frontier

August 31, 2023

As public awareness of Web 3.0, the metaverse and other associated technologies increases, there is further pressure on governments, businesses and regulatory bodies to keep abreast of both the possibilities and the risks of these new worlds.

The new Influencer marketing French law: from #LOL to #Advertising

August 30, 2023

Influence and content creation have revolutionized the approach to marketing. In the absence of specific regulations applicable to this new form of advertising, influence marketing has been - until now - solely governed by existing law, in particular advertising law and consumer law.

The new DIFC Digital Economy Court: How are the latest technologies supporting parties?

August 15, 2023

The New DIFC Digital Economy Court is reflective of the changing legal landscape in which parties are now contracting, engaging and doing business, in the UAE, regionally and globally.

Platform Africa 2023: Our take-aways

July 11, 2023

Norton Rose Fulbright recently attended the Platform Africa 2023 conference in Marrakesh.

Deal-maker or deal-breaker: The legal ins and outs of using AI in M&A

July 11, 2023

Deals involving AI bring about specific and unique issues for consideration during the due diligence process.

NFTs, cryptocurrency, digital assets: What are they under English law?

June 29, 2023

Digital assets, what are they really? You can’t physically hold them, they’re not legal rights, but they are personal property. So how should they be treated under English law?

AI, machine learning and big data laws and regulations 2023

June 23, 2023

The usage and adoption of artificial intelligence (which refer to broadly herein to also include the application of AI to analytics of large data sets and in the context of machine learning (which includes the subsets of ML operations and deep learning)) has increased significantly over the past few years.

Can AI decide your suitability for a job based on your facial expressions?

June 21, 2023

A big question, but not out of the realms of possibility.