Artificial intelligence

Navigating the legal landscape

The AI regulatory landscape is changing. As the landmark EU AI Act sweeps into force, businesses need to consider their AI governance processes, ahead of the application in February 2025.

The regulatory framework for AI around the world is expected to continually evolve and grow in complexity.

Our AI hub will help you navigate AI risks, opportunities and regulation, and the legal implications, within the evolving legal landscape.

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Publication

EU AI Act comes into force: What businesses need to know

The EU AI Act came into force today and businesses worldwide should familiarise themselves with the requirements to ensu...

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Publication

Generative AI: A global guide to key IP considerations

Artificial intelligence (AI) raises many intellectual property (IP) issues.

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Soft focus red spots surround light blue fibres

Webinar

12th Annual European Data Protection and AI Conference

Please join us at our 12th Annual European Data Protection Conference.

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Insights

Texas Responsible Artificial Intelligence Governance Act

The Texas Governor signed the Texas Responsible Artificial Intelligence Governance Act (HB 149), which will go into effect on January 1, 2026.

United States | Articles | July 02, 2025

Artificial intelligence

Workday AI lawsuit receives the greenlight to proceed as a collective action

Workday Inc. (Workday) must face a nationwide collective action that could implicate “hundreds of millions of people” who were rejected for employment through Workday.

United States | Articles | June 04, 2025

Blog post

Generative AI: Updated global guide to key IP considerations

Generative AI systems are trained using vast amounts of data, often taken from sources in the public domain that may be protected by copyright or other intellectual property rights. So could training a generative AI system using publicly accessible copyright work constitute an infringement? And could the output infringe?

Global | Articles | June 02, 2025

Intellectual property

AI literacy: The Commission’s pointers on building your programme

The EU AI Act’s AI literacy obligation applied from 2 February 2025. This applies to anyone doing anything with AI where there is some connection to the EU – to providers and deployers of any AI systems.

United Kingdom | Articles | May 28, 2025

Blog post

Substantiate AI detection claims

On April 28, 2025, the US Federal Trade Commission (FTC) made it clear that any claims about the ability of a tool to detect whether artificial intelligence (AI) generated content need to be substantiated, just like other advertising claims.

United States | Articles | May 13, 2025

Artificial intelligence

Recent developments on AI in federal government institutions

Canada’s proposed artificial intelligence (AI) legislation, the Artificial Intelligence and Data Act, died on the Order Paper earlier this year when Parliament was prorogued. While the future of AI legislation in Canada remains unclear, the federal government remains committed to strengthening Canada’s global position and approach to AI as a leader in the field.

Canada | Articles | March 26, 2025

Artificial intelligence

IP monitor: OECD AI paper: IP issues in AI trained on scraped data

Developing high-performance generative AI systems and other AI systems based on machine learning often requires access to vast amounts of data for training (AI training data) and improving their accuracy and performance, and data scraping is an approach that is taken to generate large enough data sets.

Canada | Articles | March 26, 2025

Artificial intelligence

What do organisations need to disclose to individuals about AI and automated decisions?

Individuals have the right to receive meaningful information about solely automated decisions with significant effects under the General Data Protection Regulation (GDPR). This includes decisions that will impact an individual’s finances or employment.

United Kingdom | Articles | March 10, 2025

Artificial intelligence

Prohibited practices under the AI Act: Answered and unanswered questions in the Commission's guidelines

Prohibited practices under the EU AI Act: Key questions answered

The EU AI Act’s prohibitions came into effect on 2 February 2025 and carry fines of 7% worldwide annual turnover for non-compliance. The prohibitions at Article 5 and accompanying recitals (particularly recitals 28-44) set out a complex set of provisions.

Global | Articles | March 05, 2025

Artificial intelligence

The Commission’s guidelines on AI systems – what can we infer?

The EU’s AI Act imposes extensive obligations on the development and use of AI.

Global | Articles | February 14, 2025

Artificial intelligence

EU AI Act: First provisions hit 2 February

The EU AI Act’s obligations begin to apply from 2 February. The first obligations to apply are the prohibitions, which ban the provision or use of AI in some scenarios. Fines are up to 7% of total worldwide annual turnover for non-compliance.

Global | Articles | February 06, 2025

Artificial intelligence

UK Government consults on copyright and Artificial Intelligence

The UK government has issued a new consultation, Copyright and Artificial Intelligence, under which it is proposing to address a tension that exists between:

Global | Articles | January 15, 2025

Artificial intelligence

Webinars & Videos

Mastering AI in the Public Sector: What Every Agency Needs to Know

1 CPD Unit | Deepen your understanding of the evolving landscape of artificial intelligence usage in government with this webinar.

Australia | Webinar | April 04, 2024

Substantive Law

S4 EP2 | Undisputed:
A proactive approach to cybersecurity, data privacy and AI

Our digital world is creating more data than ever before.

Canada | Podcast | March 26, 2024

Season 4

The EU AI Act: What obligations will apply to your business?

Political agreement was achieved at the beginning of December but the final texts are not available.

Global | Webinar | January 11, 2024

Artificial intelligence

Artificial intelligence regulation: What must a business comply with?

An update on UK artificial intelligence (AI) regulatory position and status of the EU AI Act.

United Kingdom | Webinar | November 10, 2023

AI webinars

Employment hot topics: AI discrimination and bias

Artificial intelligence (AI) is increasingly being used in the workplace, and, as with any new technology, it comes with both benefits and risks.

United Kingdom | Webinar | April 20, 2023

AI webinars

Session 2: Using smart contracts, computable contracting and AI to innovate: Law and disruptive tech

Some time back Norton Rose Fulbright took a decision to bring on board computer science expertise and a technology consulting function to help our clients maximise the opportunities where law and disruptive technologies intersect.

Global | Webinar | June 21, 2022

Technology Tomorrow

Artificial intelligence and bias

Will AI help us to create a better world – can data solve issues on poverty, mental health, climate change and inequality?

Global | Webinar | April 28, 2022

Events

S2 EP5:
AI and the law

Artificial Intelligence is changing our legal environment. But as machines continue to inform decision making and human interaction, what does this mean for long-established principles such as causation, standard of care, and procedural fairness?

Canada | Articles | April 19, 2022

Solar

AI and robotics: Analysing the legal and ethical issues

Artificial Intelligence is a field of computer science encompassing a number of different aspects including machine learning, natural language processing, speech processing, expert system and machine vision.

South Africa | Webinar | February 09, 2022

AI webinars

AI Regulation of financial institutions: EU and beyond

Regulation of artificial intelligence is on the way in many regions across the globe. The EU Commission has proposed an AI regulation that would apply to financial institutions, and governments elsewhere are considering their own regulatory responses.

Global | Webinar | January 12, 2022

Tech law webinar

EU AI Regulation: What the proposal means for business

The EU Commission has adopted a proposed AI Regulation. As AI proliferates, the Regulation will impact virtually all industry sectors and have far-reaching implications for a wide range of activities, such as product development, procurement, human resources, compliance, governance, IT systems, contracting, and risk management.

Global | Webinar | July 15, 2021

Digital Infrastructure Insights

Tech in Focus

TMT M&A trends: Cautious optimism ahead?

M&A in the technology, media and telecommunications (TMT) sector has remained relatively subdued so far this year, with many of the factors identified in our Spring M&A Outlook having persisted into 2024. However, while dealmaking may not have got off to a racing start, the remainder of the year shows signs of improving market conditions with the potential to prompt increased activity levels during the coming months.

Tech M&A Outlook: Investment and regulatory trends

Earlier this year we looked at trends in M&A investment in the technology sector, highlighting the TMT sector was the best performing sector in 2023 in terms of deal value and volume. The sector has remained fairly subdued this year, but are there signs this could be changing? We explore with our colleagues in the UK, Europe and China the outlook for the sector in their regions, and the impact of regulation on M&A investment in the tech sector.

Artificial intelligence

Artificial intelligence (AI) is transforming the way we work, and as businesses shift more and more of their operations to AI technologies, there are some legal implications that must be considered including regulatory compliance and ethical, commercial, intellectual property and data privacy related issues.

NFTs

What is an NFT and how is it different from a fungible, or any other, token? How can the ownership of a tangible item be represented by an intangible token? Does the owner of an NFT own the underlying object or asset it might represent? Are NFTs regulated and, if so, how?